James Charles Scandal



A side by side picture of internet personality and makeup artist James Charles with an "exposing" Instagram dm.

The tea is spilled between two well-known beauty influencers, Tati Westbrook and James Charles. James Charles is a 19-year-old YouTuber, vlogger, model, and artist. Tati Westbrook is a 37-year-old YouTuber, vlogger, and company owner. James and Tati recently got into a drama that turned into internet drama.  Since the start of James’s career in 2016, Tati has been a mother figure in James’s life, mentoring him in the world of makeup and helping him start his channel. She never asked for any money in return and invited James over whenever he was seeking for advice. Through many deals, Tati and her husband, James Westbrook, have provided James Charles with million dollar offers and many opportunities. However, James Charles paid Tati back by hurting her even more.

Their drama first began at Coachella on April 22. James did a sponsored Instagram story with Sugar Bear Hair and said that it helped him get through the stress of Coachella. However, Sugar Bear Hair is the direct competitor of Tati’s brand, Halo Beauty. They both produce vitamins for people’s hair, just in different forms. Tati stated on Instagram that she felt “betrayed” and “lost” by James.

After he saw Tati’s story, he made another video stating, “I want to publicly apologize to my close friend, Tati. She has been like a mother to me since my first days in this industry and has given me more love, support, resources and advice than I could ever ask for.” James then states that he took the Instagram sponsors because their product has helped him out throughout the unsafe environment of Coachella. However, James didn’t receive any money from the Story.  So, James apologizes and everything can go back to normal right? Nope, the feud between them has just begun.

Gabriel Zamora, a fellow beauty influencer, posted a Youtube video on May 4th, blaming Tati for all the drama with James. He defended James Charles and said he wasn’t doing the Sugar Bear Hair video to hurt her. However, this just made the situation worse.

In responses to all the drama, Tati created a 40-minute long Youtube video titled “BYE SISTERS”. The video explains that since fame, James’ behavior has been changing and she doesn’t want to be associated with him anymore. James never told her about the sponsor even though he knew she would be hurt since they have been friends for years. She also claims that James only thinks about himself and never about her. Tati cared about him so much that she invited him to her wedding and let him do her makeup. She also paid for the hotel and flight since James couldn’t afford it. James will always be part of Tati’s life since he will always be in her wedding video. Tati has helped James build up his career and got many deals for him. She helped him monetize his video so he was beginning to make $2500 instead of $90 a video. The video as of May 15th has over 43 million views and 3.1 million likes.

However, on May 10, James Charles posted a video addressing the situation in his perspective. The video got, as of today, has 47 million views and 2.9 million dislikes. James apologizes to Tati and James Westbrook for the stress he put them through in the last few weeks, but the viewers didn’t by it. James Charles admits that he made dumb mistakes that cost him their friendships and disappointing his subscribers. He stated in his video, “A lot of the time when I’ve had to address things in the past, I’ve acted out of impulse and I’ve gone off and tried to pull receipts or facts or screenshots and play the victim and I’m not doing that today, I’m not. That is all I have to say, I’m sorry.”

Well, how did subscribers respond to the situation? James Charles has lost almost 3 million subscribers of Youtube and Tati has gained over 4 million subscribers. Since the feud, James hasn’t posted on Instagram as of May 15. He has lost famous subscribers like Khloe Kardashian, Kourtney Kardashian, Kendall Jenner, Kim Kardashian, Demi Lovato, Katy Perry, Ariana Grande, the Dolan Twins, Emma Chamberlain, and Miley Cyrus. Tati tweeted out that she will not be posting a video on May 13 because of all the drama with James. Tati’s subscriber count will continue to rise, while James is decreasing.