Nintendo President Retiring

Reggie Fils-Aime

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Reggie Fils-Aime

On February 21, 2019, the Nintendo of America Twitter account announced, “Nintendo fans, Reggie has a message for all of you. Please take a look.”  When clicked on, the video’s first lines are as follows- “Hi Nintendo fans, Reggie here. By now you may have heard the news- yep, I’m retiring.” He continues to thank them, and tell the viewers that he will be officially retiring in April.

Reggie Fils-Aime’s first appearance was at E3 2004, where he greeted the crowd by saying, “My name is Reggie. I’m about kickin’ a**. I’m about takin’ names. And we’re about making games.” Since then, the gaming community had accepted him as one of their own. Reggie often represented Nintendo at events and presentations, and put some charisma and humor into a company that may have sometimes appeared distant.

Reggie was hired during the Gamecube and Gameboy Advance era but continued to guide the company through its launch of the popular Wii and 3DS platforms, the less popular Wii U, and finally the current console, the Nintendo Switch. His leadership skills brought off-the-chart sales for the Wii and 3DS, while his quirky and confident personality won over the media and Nintendo fans likewise.

Speaking of which, Reggie was a personal fan favorite for many avid Nintendo devotees. His line promoting the Wii Fit games via a demonstration, “My body, my body is ready” became a popular internet meme. That’s not the only meme that Reggie created. Just Google “the Regginator” (the fan nickname for him), “Reggie Mother 3 Memes”, or just “Reggie Memes” in general.

Reggie’s announcement on February 21 took many gamers by surprise. He continued to elaborate- “Nintendo owns a part of my heart forever. It’s a part that is filled with gratitude — for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

The Senior Vice President of Sales and Marketing, Doug Bowser, (and believe it or not that is actually his name,) is going to take Reggie’s place on April 15. Bowser states, “It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America. And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.” Reggie’s last appearance will be the April Nintendo Direct. Hopefully, Reggie can tie up any unfinished business with Nintendo fans. Bowser’s first appearance will be at E3 2019. Needless to say, it’s enough time for the gamers of the internet to put together a nostalgic farewell collection of memes.